BRAND HISTORY
SLEEPING SOUND
Finally get the good night’s sleep that you deserve. Far East Foam employs the best of technology and research for a breakthrough in delivering intelligent sleeping products.
Founded in 1971 by Mr Albert Loo and Madam Lee Kwee Lan, Far East Foam Pte Ltd began as a family business in Seremban, Malaysia, where cotton and polyurethane from pillows and mattresses were made for the domestic market.
In 1982, Mr Loo secured a location for a factory and incorporated the business. Since then, the company has diversified in both range and reach, venturing into the spring mattress industry and showing an exponential increase in exports to 70% for the U.S, Japanese, Middle Eastern, African and ASEAN Markets.
Currently, Far East Foam has also gone beyond domestic shores, opening up a second branch in Ho Chi Minh City in 2005, and achieving a staff strength of about 150-200 across Malaysia and Vietnam.
Despite expansion, the company has not lost sight of what is truly important, delivering quality service and manufacturing that earned its branches prestigious ISO-certification. It also prides itself on corporate social responsibility, using materials and processes that are environmentally friendly and free from ozone-depleting chlorofluorocarbons (CFC).
Bedding Brands
Far East Foam has three major brands: Intelli-sleep, Lady Americana, Comfort Spring.
Balance your mind and soul
A silver touch of comfort
Ultra-Fresh Treated
For ultimate comfort, try house brand Intelli-Sleep. Established in 1999, its products offer a patented therapeutic sleeping system that combines unique design and innovative technologies for the best slumber possible.
With its memory foam and latest breakthrough SomniGel that is 100% made in US, users are able to enjoy a cool surface to rest on with temperature control technology that helps to reduce body heat retention. Moreover, the range provides luxurious support and alleviates pressure points for a physically beneficial and restful night. The result: a heat sensitive, comfortable and durable range of bedding and pillows that help to relieve back pains and neck aches, while also maintaining proper spinal alignment and blood circulation.
You can be sure that range has something for everyone. Men can enjoy the Luxury Pillow made of memory foam, while women can choose from the Superior Pillow range in two sizes (standard and travel). Even the little can enjoy their own Junior Pillow designed just for children. Moreover, with its three-neon individual pocketed springs, motion transfer is minimized, meaning that you are able to turn around in your sleep without interrupting your partner.
Designs with lumber support are great too for office people that tend to strain their back, while an Auto Neck Rest comes in handy for driver and passenger headrest support. Alternatively, for those who seek premium support, try the Lady Americana series, a world-acclaimed and chiropractor-approved spring mattress range as qualified by the North American Federation of Chiropractic Networks.
As for those susceptible to dust or allergies triggered by dust mites, the FreshEase is perfect with its antimicrobial-treated polyurethane foam mattresses, giving you healthy sleep.
Far East Foam also caters to those with specific tastes – the environmentally minded can enjoy peace of mind with the eco-friendly Intelli-Sleep range; luxury-lovers can indulge in the premium Lady Americana range; and those who love a good deal will prize the Comfort Spring series for sterling quality at economical prices.
Now and Beyond
As the business expands, MD Steven Loo still believes foremost in customer satisfaction, working closely with business partners and customers to meet and even exceed their expectations.
An original equipment manufacturer for many in-house and external brands, the company also seeks continual progress by participation in various exhibition and roadshows both locally and also abroad. Far East Foam is indeed a brand to watch.